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About Us

TripProximity is a venture of Solutionz

Solutionz was founded in 1996 by Chicke Fitzgerald as an industry advisory services firm.  Over the past 25 years, the company has morphed into an incubator, helping early stage companies scale through innovation, with investment of time, talent and capital.

Chicke has invested over $1.2m of her own capital, plus she has raised $12m in investment capital. Recognized as a game changer, her investment actions reflect her commitment to innovation and her principles.

Kathy Ireland Worldwide Business segment provides an overview of what Solutionz is all about

This 4 minute video interview with Kathy Ireland Worldwide Business provides an overview of Solutionz TripProximity venture.  Chicke Fitzgerald also shares the story of her new book, the Game Changer, which hit bookstores on January 18, 2018..

This segment aired on Fox Business in the US and Bloomberg International in Europe, Latin America and Asia.

TripProximity™ – a crazy good idea about Trip Planning

easy or hardDid you ever see something that was harder than it should be?  That is how our founder, Chicke Fitzgerald, views how the travel industry approaches booking your trip.

Solutionz is devoted to bringing to life crazy good ideas that will leave a legacy.  This is Chicke’s personal mantra.

The travel industry has historically blazed a trail ahead of other industries.  In fact, Fitzgerald’s first book was eCommerce Pioneers, a history of the global distribution of travel.  But now, that early leadership role has become an Achilles heel, with the industry holding on to the status quo- providing booking tools for air travelers, which make up just 11% of all overnight trips taken in the US.

The underlying technology in the travel industry, built in the late 1970s, was amazing at finding hotels near city centers and airports.  This worked well for business travelers and even those on vacation.  But that represents just 25% and 8% of US travelers respectively.

The bulk of travel is what we call “life travel”.  Easily said, it is everything that is not vacation or business.  And the commonality for all of the different flavors of life travel is that the traveler knows precisely where he or she is going.

At Solutionz we believe that precision matters when you are planning a trip.  Finding a hotel near an airport or a city center is just not good enough anymore.

So we did something about it.  Our Smart Trip widget  allows anyone to add trip planning to a website or blog, or an HTML email.  You can trip enable an article, a location, an event, a photo or a video.  Let us show you how.

Giving isn’t just what we do.It is who we are.

Over the 25+ years that we have been in business, we have served many of the industry’s top travel and technology companies and we are known as experts in global travel distribution.  In fact, our founder literally wrote the book on Global Travel Distribution and Multi-Channel Distribution.

The Solutionz brand is all about innovation and differentiation – in technology solutions, as well as in business models and in the whole approach to planning and booking trips.  Solutionz business model with the new TripProximity venture speaks volumes about our brand promise, as we put our money where our mouth is.

  • #payitforward – We set aside 10% of our revenues in an innovation fund, which allows us to reinvest in our team, in their ideas and into other companies that have adjacent products or services to our own.
  • #allingiving – We give back a minimum of 10% of every dollar earned to the charity of choice of our clients.  This isn’t just what we do.  It is who we are.

In 2017 we made the decision to channel our giving in a way that produced economic growth, positive generational and community impact and also supported individual entrepreneurs.  These are the faces of the individuals and communities that we impacted in 2017-2018 with our micro loans, funded through KIVA.  In 2021 we expanded our global reach even further and integrated the giving into our client model.

Each time we do a project for a client, or anytime that one of our clients uses one of our smart tools, we have a corresponding giving action, which is referred to as an IMPACT.  Here is a recap of our impacts year to date.  The donations are managed by our partner B1G1 – Business for Good.

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