When you look at a hospital website as a communication vehicle, it has two main audiences.  The first is the patient who needs to select a care facility or whose doctor has told them that he will be using your facility and they need to learn about what the experience will be for their treatment.  And the second is to help those who are supporting them, to get them by their side as quickly and painlessly as possible.

TripProximity serves this second purpose, providing a map, driving directions and if needed hotels nearby, car rental and air for those friends and family members that are coming from out of town to support your patient.  Even patients that have never been to one of your facilities need the map and often the driving directions.

Those that come in to support your patient are often out of your “field of vision”.  They are the 1000+ friends and family members every 24 hours that receive a call when someone shows up at your emergency rooms.   They are the ones that come when a friend or family member goes into labor.  They come to be there for chemo and radiation or to be there for a complicated surgery.  They are the support that is called in when there is a terminal diagnosis.  When the doctor or social worker or chaplain leaves the hospital room, the calls are made to this audience.

Having a simple VISIT US button with a URL structure where the smart trip tool is located for each facility is the first step in communicating simply and easily to the support network.

When there is a situation that warrants bringing in others for support,  the family is rarely sitting at a computer.

Local family and friends are in the patient’s room, or in the waiting area on the floor or in the emergency room, discussing when to call in the out of town friends and family for support.   For the person that gets that call, after getting the news, they may indeed visit your website or their first stop may be calling your main phone line.

This can be a very stressful situation and TripProximity can help get friends and family to the patient’s side with minimal hassle.   

In each of these situations, providing a simple way to navigate to the TripProximity tool on your site is foundational to your communications plan.

1.  We recommend a simple URL structure, such as adding “visitus” to the end of your facility home page URL.  Then, that can be added to a graphic like the one to the right.
2. Next is ensuring that your phone operators, your emergency room and nursing staff and your counseling team are aware of this link that can be communicated via text, email or even over the phone to those that need to come in.
3. That graphic can be printed on magnets for the white board in the room and can be printed in the form of business cards that can be given out by the social worker and chaplain staff and placed around the hospital.  Each facility would have it’s own link.

Solutionz is by your side every step of the way, helping to craft the internal and external communications plan.

Click on the image to download the Getting Started Guide for your locations.  This can be useful for socializing the capabilities of the widget with your team and your clients.

 

Solutionz is committed to ensuring that each area of your organization is informed and comfortable with the implementation of TripProximity.  We will work with your point person to ensure a smooth rollout.

Our Smart Giving anywhere tool can be used by Jackson Health to raise money for your Foundation. With the use of the Smart Giving tool by any of your individual or corporate donors, on a quarterly basis, we will donate 25% of our gross revenues from bookings made using the tool.

Each individual widget can be a separate campaign for a different campaign, so for your Guardian of the Children luncheon or any other fund raiser you can set it up to benefit your Foundation.

 

We can host this page on TravelingToGive, which comes with its own referral button.  If any of your donors (individual or corporate)  choose to build their own tool, all of their travel will benefit Jackson Health Foundation.

CLICK ON THE IMAGE TO SEE THE LIVE TOOL ON OUR DEMO SITE