Implementation Guide for Moffitt
Live Smart Trip Tool for Moffitt
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Terri Buker
VP Business Development
813-925-0789 x8
We have a team here at Solutionz Innovations to help you not only implement our Smart Trip Tool, but to look at how to provide the highest level of service to your patients and their loved ones who are there to support them through their health challenges.
Terri will lead the charge internally, so you don’t have to navigate our organization to get things done. Terri’s parents both went through treatment at Moffitt and that firsthand experience with Moffitt allows us to add a level of compassion to our support of your implementation.
The balance of this document shows you how the Smart Trip Tool works and which versions we recommend for your website. If you host fund raising events in the future, we can also give you a custom event tool to support those that might travel to the event.
Click on the items to view the detail in each category
The Initial Implementation
We recommend that you implement the SmartMap tool on any facility page where you currently have a Google map. This tool will provide those that need it, the ability to determine where they should stay, how to get there and even give them the ability to rent a car or buy an air ticket.
We know from personal experience, that the website isn’t how things get communicated when there is a situation that warrants bringing in others for support. The communication about the logistics of getting family and friends there by the patient’s side, whether for support or celebration of a great prognosis, a more physical form of communication is warranted.
This begins with ensuring that your phone operators, your emergency room and nursing staff and your counseling team are aware that there is a simple URL that can be communicated via text, email or even over the phone to those that need to come in. We recommend moffitt.org/visit.
Additionally, we recommend that you print magnets for the whiteboards in the patient rooms, as well as cards for the reception desk to provide the link to the page on your site where travelers can then easily find their options.
The Capabilities
To raise money for your foundation
Our Smart Giving anywhere tool can be used by Moffitt to raise money for your Foundation, with the use of the Smart Giving tool, on a quarterly basis, we will donate 25% of our gross revenues from bookings made using the tool.
Each individual widget can be a separate campaign for a different campaign, so for your golf tournament or any other fund raiser you can set it up to benefit a registered 501c3 charity.
We can host this page on TravelingToGive, which comes with its own referral button. If any of your donors (individual or corporate) choose to build their own tool, all of their travel will benefit Moffitt Foundation.
CLICK ON THE IMAGE TO SEE THE LIVE TOOL ON OUR DEMO SITE
Getting Buy-In
Risks involved in doing nothing
- For individuals that want to come in to support one of your patients it takes 3 clicks to get to a page that lists links to your preferred hotels.
- They then have to call the individual hotels to see if they are available and what the negotiated rate is. This takes time and in our experience, one of the hotels didn’t even answer the phone number listed.
- Friends and family that can’t afford lodging may be sleeping in the lobby/waiting rooms or worse, in their cars.
- Moffitt does not improve the process and leaves the logistics in the hands of the family/caregivers that are already distraught and stressed.
- Moffitt does not accrue the incremental donations that could be used to provide support for those in the care network that can’t afford to come to support patients
Press Release Draft
Announcement to your Client Base
Recommended Help Text
Introduction to your Portal

This toolkit allows you to view the real time stats for your tools, create new ones, manage those that you have created, estimate donations from new programs like using our TravelingtoGive tool for your donors.
We will provide training on the use of the portal and assist you in creating new widgets and also palette templates.
Dynamic Widget and Customization
For information about customizing the tool, click HERE.
Your code snippet (paste in as Text or in a Raw HTML container) for the Hotel Facing tool
This is an example of our Venue tool for your main facility.
<script type="text/javascript" data-id="tp-widget"
data-token="KSv3U930YYXeo32rB2tI1kp60I311pjeU9fti2Du6Tat66um9k9wKY59U04XTRFW"
src="https://widget.tripproximity.com/js/widget.min.js" async onload="tripWidget()">
</script><div class="tp-widget" id="tp-widget"></div>
Your code snippet (paste in as Text or in a Raw HTML container) for the MAP Facing tool
This tool has the map on the front and is the recommended tool to replace your existing MAP on a page.
<script type=“text/javascript“ data-id=“tp-widget“
data-token="9qN602D7F018r4Bc6aN39wTz43U4I1o1xq86L18sPd9X9YuObz64eZE37GF32LI4"
src="https://widget.tripproximity.com/js/widget.min.js" async onload="tripWidget()">
</script><div class="tp-widget" id="tp-widget"></div>
What brands can I choose from for the booking system that the traveler sees?
We recommend that you use TheHotelsNearbyHospitals. Or if you are designating all of the upside from using the widget to your favorite charity, you can use TravelingToGive.
Private Label Branding
For a one time fee of $1500 you can provide your own header artwork to us for the booking back end.
External System Interaction
- Google Places for lookup of the venues and addresses in the address field
- Google Maps for lookup of the latitude/longitude of any address
Once the input from the widget is received, we pass a search string to our booking system. It contains:
- Brand to be displayed in the booking system
- Travel parameters
- Tracking information to provide reporting back to you for each client
CSS
Rules for Display
If you only have a city/state, we recommend that you use the conditional map field to display the map with city/state, but to prompt the user to use the Google Places functionality to look up the name of the organization, venue or street address of the place that they are going.
The date fields for events can be coupled with a business rule. For instance if you have an event that begins before noon, you may want to set the date of arrival to 1 day before the event begins. If the event ends after 3pm, you may want to set the date of departure to 1 day after the event.
Just a reminder, even if there is no address or a partial address (city/state), our new widget with the GooglePlaces lookup can find the precise address of the venue or company that they are visiting (even a Starbucks or TopGolf! or finding a hotel near someone’s house that works from home).
For any other details regarding widget customization, please access the Support Center.
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